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UrbanBook policy

Content, Reviews, and Moderation Policy

Rules for listings, photos, messages, reviews, ratings, and public marketplace content.

1. Purpose

This policy governs listings, photos, menus, product descriptions, service descriptions, property details, event information, reviews, ratings, comments, messages, support attachments, vendor replies, profile content, and other content submitted to UrbanBook.

2. Content Standards

Content must be accurate, lawful, respectful, and relevant. It must not mislead customers about price, availability, quality, location, safety, licensing, ownership, condition, delivery time, cancellation terms, refund rights, or restrictions.

Vendors must keep listings current. If a product, room, vehicle, event, service, venue, practitioner, pharmacy item, or property is unavailable, restricted, changed, unsafe, or no longer offered, the vendor must update or remove the listing promptly.

3. Prohibited Content

UrbanBook does not allow content that:

  • Is false, deceptive, or likely to mislead.
  • Promotes illegal, unsafe, counterfeit, stolen, expired, recalled, or restricted goods or services.
  • Contains hate speech, harassment, threats, or abuse.
  • Contains sexually exploitative content or content involving minors in an inappropriate way.
  • Reveals private information without permission.
  • Infringes intellectual property rights.
  • Encourages off-platform payment or fee avoidance where prohibited.
  • Manipulates reviews, ratings, search placement, or customer trust.
  • Contains malware, phishing, spam, or harmful links.
  • Uses images or claims that do not match the actual goods, service, place, person, or event.

4. Reviews and Ratings

Reviews should reflect genuine experiences. Users may not submit fake reviews, paid reviews without disclosure, reviews by competitors acting dishonestly, reviews by owners pretending to be customers, or reviews intended to extort, harass, or punish a party unfairly.

UrbanBook may remove or limit reviews that are irrelevant, abusive, false, discriminatory, private, promotional, duplicate, manipulated, or unrelated to an UrbanBook transaction.

Vendors may respond to reviews respectfully. Vendor responses must not reveal private customer information, threaten customers, offer improper incentives, or pressure customers to remove honest feedback.

5. Moderation

UrbanBook may review, edit formatting, restrict, reject, remove, label, demote, or hide content that violates policy, creates risk, receives credible complaints, appears misleading, or requires further verification.

UrbanBook may also pause listings while content, licensing, safety, ownership, identity, or customer complaints are reviewed.

UrbanBook is not required to publish every submitted listing, review, reply, photo, or message.

6. Marketplace Presentation

UrbanBook may decide how content appears in search, discovery, recommendations, category pages, maps, promotions, help pages, and other platform surfaces. Placement may consider relevance, quality, location, availability, customer experience, vendor performance, safety, freshness, and other platform factors.

No vendor is guaranteed a specific ranking, position, badge, or amount of traffic unless UrbanBook has made a written commercial commitment.

7. Evidence and Attachments

Users may submit photos, documents, receipts, or other evidence for support and disputes. Evidence must be genuine, relevant, and lawful to share. Users must not upload private documents belonging to someone else unless they have authority.

UrbanBook may restrict access to sensitive materials and may remove attachments that are unsafe, irrelevant, unlawful, or unnecessary.

8. Appeals

Users may contact support if they believe content was removed or restricted in error. UrbanBook may review the decision but is not required to restore content that creates legal, safety, quality, privacy, or trust concerns.

Policy documents

These policy documents explain UrbanBook platform rules for customers, vendors, staff users, and marketplace visitors.

Contact support

Related policies

Terms of ServicePrivacy and Data Protection PolicyCookie and Tracking PolicyData Retention, Deletion, and Account Closure PolicyAcceptable Use and Community StandardsIntellectual Property and Copyright Policy